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- CAP Wins 2024 Trendy Award for Stop Medicare Cuts Advocacy Campaign
On February 27 in Washington D.C., the CAP’s advocacy communications campaign to stop Medicare cuts was awarded a bronze-level TRENDY Award for Best Advocacy Campaign. The awards honor the best marketing and communication pieces in the association and nonprofit community. The advocacy campaign supported CAP-member and staff lobbying to stop cuts to pathologists Medicare payment in 2023 and featured an advertising and media strategy to raise awareness of the pathologists’ role in patient care and further support access to pathology services.
The campaign featured a mix of digital and out-of-home advertising, in addition to earned media tactics (eg, opinion articles and letters to the editor), targeting health care policy influencers in Washington, DC. The digital advertising—utilizing Google Display, The Washington Post, LinkedIn, and other ad delivery channels—then supported lobbying throughout the rest of the year to stop Medicare cuts to pathology and other physician services. The advertisements featured 30-second and 15-second versions of a video on The Washington Post’s website in October calling on Congress to protect access to pathology services by addressing the Medicare cuts.
